| Rule | EDDM Retail | EDDM through a BMEU |
|---|---|---|
| Rule source | DMM 143 and 145 | USPS Marketing Mail standards |
| Account | USPS.com | Business Customer Gateway |
| Permit | None | Required, paid by permit |
| Fees | None (143.1.2) | $390 annual mailing fee, $390 permit application |
| Price | $0.260 | $0.259 to $0.309 by entry point (4 oz or less) |
| Volume | 200 to 5,000 per day per ZIP Code | 200 minimum, no maximum |
| Weight | 3.3 oz or less | Heavier allowed, priced by the pound over 4 oz |
| Paperwork | PS Form 3587 and facing slips | PS Form 3602 and PS Form 8125 |
| Entry | The Post Office serving the routes | A Business Mail Entry Unit, or further along for entry discounts |
| Nonprofit prices | Not available (143.1.1) | Nonprofit Marketing Mail prices exist for authorized nonprofits. Check Notice 123 |
What's the same
Both are saturation mail with simplified addresses, delivered to every address on the routes chosen. Both are USPS Marketing Mail, with no forwarding or return and no delivery guarantee.
Questions
Do the DMM 143 rules apply to BMEU mailings?
No. DMM 143 and 145 cover EDDM Retail. BMEU mailings follow the USPS Marketing Mail standards.
Can a nonprofit use EDDM at nonprofit prices?
Not through Retail. Authorized nonprofits have their own USPS Marketing Mail prices for bulk mailings. Check Notice 123 and your BMEU for saturation flats.
Which has the lower price?
The lowest BMEU price is $0.259, a tenth of a cent under Retail, but BMEU mailers pay $780 in first-year fees.